Social Tokens

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Social tokens represent individuals, in particular creators.

Tokens capture the value a creator generates in the form of reputation.

Some will buy the token to support the creator and belong to their community.

A creator can build their own token network with governance, incentives, and more.

Also called creator or community tokens, these tokens represent a new form of fandom.

Tokens based on individuals may or may not outlive the individual.

This has yet to be determined.

Just as fame rises and falls so the value of the token will rise and fall with it.

Social tokens are similar to social media in which individuals burnish their reputation through their postings.

Creators pursue social tokens as a means to finance their activities.

This applies to musicians, writers, and other creator types.

If your fans could support specific projects then the creator can pursue more of them.

The social token generates publicity for the creator as well.

Consider a social token for mobilizing your community to support upcoming events and projects.

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