this episode of The UnFuckable Podcast, we break down a simple yet powerful truth that could be worth $1 million over the course of your career. The harsh reality? People don’t care about you, your story, or your company. The only thing they care about is what your product, service, or skill does for them. Success is about delivering results, transformation, and undeniable value.

Here’s the rule: 15% of buying behavior is based on the past, but 85% is driven by the anticipated future. People buy because they believe the benefit will be greater than the cost. If you can master this mindset, you unlock a level of success most never reach.

And that’s just one piece of The UnFuckable Code—a playbook for winning in business, career, and life. Whether you’re an entrepreneur, a corporate powerhouse, or just navigating the game, this code has the strategies you need to level up.

Key Takeaways:

• People don’t buy products; they buy better versions of themselves.
• 85% of buying behavior is based on anticipated future benefits.
• To win, you must position your product, service, or brand as a vehicle for transformation.
• The UnFuckable Code is your ultimate guide to mastering business, career, and personal power.

Reserve your copy of The UnFuckable Code today. The difference between struggling and thriving is understanding the game—and this book holds the cheat codes.