The Jacuzzi Seven were obsessed with flight and engineered better propellers. What is the difference between propellers of air or water??? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us. But we're highlighting ads we've written and produced for our clients, so here's one of those. [Tapper's Jewelry Ad] Dave Young: Welcome back to the Empire Builders Podcast, Dave Young here, alongside Stephen Semple, discussing empires, entrepreneurial empires that started from just somebody's crazy idea and became something huge. And today, Jacuzzi. Stephen Semple: Jacuzzi. Dave Young: We're not talking about a hot tub, we're talking about a Jacuzzi. Stephen Semple: Correct. Dave Young: Which, sort of became the generic name for hot tubs, but I'm fascinated to hear the story. I'm guessing we're headed to the 70s, baby. Is that ring true or no? Stephen Semple: The business was founded in 1915. Dave Young: All right, so we're not headed to the 70s, but we'll still be around. Was it founded as Jacuzzi? Stephen Semple: Well, here's the interesting thing, here's the really fun part. Dave Young: Oh wait. Stephen Semple: Guess what their first business was? Dave Young: Wait, I'm thinking. These might be like therapeutic Whirlpool things too, no? I don't know. I'm getting ahead, I don't know what their first business was. Stephen Semple: Their first business was in the airplane business. Dave Young: Okay. The 1915 three engine Jacuzzi. No, I don't know. Stephen Semple: No, they started by making props for airplanes, that was their first business. Dave Young: Really? Stephen Semple: Yes. How crazy is that? Dave Young: That's nuts. Okay. Stephen Semple: Isn't that nuts? Yeah. So, they were founded in 1915 in Berkeley, California by seven siblings, there were seven kids in the Jacuzzi family. Dave Young: Holy. Stephen Semple: And they were- Dave Young: Was Jacuzzi their name? Stephen Semple: Well, actually, it was Iacuzzi, and when they immigrated, the classic. Dave Young: Yeah. Stephen Semple: Yeah, the classic mistake of being written down wrong, and that's the new spelling is what stuck. They were immigrants from Casarsa della Delizia in Italy, and I'm sure I'm completely butchering that. Dave Young: Yeah, just say Italy. Stephen Semple: Yeah. And as said, the original family name was Iacuzzi. Dave Young: Okay. Stephen Semple: And it became Jacuzzi, and of course, it defined the hot tub business, which today is a $6 billion global market. Dave Young: But airplane propellers. Stephen Semple: Airplane propellers. Dave Young: Seven siblings had the bright idea of making airplane propellers. Stephen Semple: Yeah. Dave Young: But this is shortly after Orville and Wilbur- Stephen Semple: Oh yeah. This is- Dave Young: Had invented airplane propellers. Stephen Semple: Well, this is the day of biplanes, right? So, it's 1915, and Rachele Jacuzzi, who's the youngest of the seven, is visiting the San Francisco Fair, and he sees biplanes. And one of the sons is working as an engineer for the founder of McDonnell Douglas, and they're obsessed with flight, and they see these stunt plane props, and they look at them and go, these are really inefficient. So, they invented propeller that is curved and smaller and more efficient, and it's called the toothpick propeller. Got these little tiny blades. And they open up a machine shop to start making these propellers,
