Social media marketing for therapists can feel overwhelming, especially when it comes to balancing authenticity with professionalism. How much should you share? Do you need separate personal and business accounts? And how can you create content that actually attracts the right clients without feeling like you’re constantly selling?

In this episode of The Traveling Therapist Podcast, I sit down with Laura Haley, a content strategist for travel influencers, to talk about what really works when it comes to social media marketing for therapists. We discuss how to blend personal and professional content, why storytelling builds trust, and simple ways to show up consistently without burning out. If you’ve ever felt stuck when it comes to marketing your private practice online, this episode will give you a fresh perspective and actionable strategies to make it easier.

In This Episode, We Explore…

• How to balance personal and professional content without oversharing.
• Why storytelling and authenticity are key to building trust with potential clients.
• The benefits of using one social media account instead of separating business and personal.
• Simple systems to make content creation easier (even if you don’t love social media).
• The power of engagement—why connecting with other therapists can grow your practice.

Connect with Laura:
https://www.travelcontentwriting.com/
https://www.instagram.com/travelcontentwriting/
The Travel Creator Podcast: https://podcasts.apple.com/us/podcast/the-travel-creator-tips-for-travel-influencers/id1722885111

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Are you ready to take the plunge and become a Traveling Therapist? Whether you want to be a full-time digital nomad or just want the flexibility to bring your practice with you while you travel a couple of times a year, the Portable Practice Method will give you the framework to be protected!
➡️ JOIN NOW: www.portablepracticemethod.com/

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Connect with me:

• Instagram: @thetravelingtherapist_kym
• The Traveling Therapist Facebook Group: www.facebook.com/groups/onlineandtraveling/
• The Traveling Therapist Website & Offers:
  www.thetravelingtherapist.com

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Sponsored by Berries: Say goodbye to the burden of mental health notes with automated note and treatment plan creation! www.berries.icu/therapists

Sponsored by Alma: Alma is on a mission to simplify access to mental health care by focusing first and foremost on supporting clinicians. https://helloalma.com/kym