The key to great expert interviews? It all starts with the right preparation.

In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews.

From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your interviews up for success – before you even hit record.

Amy and Hayley also explore how expert interviews fit into your content strategy and how upfront planning makes the whole process run smoother.

Find out:

• How to align expert interviews with your content pillars and business goals
• The two key ‘whos’ – who to interview and who should run the interview
• Why choosing the right questions is just as important as choosing the right expert
• How to help your interviewee feel prepared and confident with pre-interview prep
• The must-do technical checklist: lighting, audio, internet speed, and more

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/video10x-exec/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter