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Beans

Four Principles for Running a Business in Good Times or Bad

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Beans

Written by: Leslie Yerkes, Charles Decker
Narrated by: Barbara Caruso
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About this listen

Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".

©2003 John Wiley & Sons, Inc. (P)2003 Recorded Books
Management & Leadership Marketing & Sales Small Business & Entrepreneurship
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