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Behavioural Economics

Psychology, Neuroscience, and the Human Side of Economics

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Behavioural Economics

Written by: David Orrell
Narrated by: Al Kessel
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About this listen

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement. In this book, David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike to shape everything from how we shop for food to how we tackle societal happiness or climate change. Finally, he asks whether behavioral economics is a scientific revolution or just a scientific form of marketing.

©2021 David Orrell (P)2021 Dreamscape Media, LLC Marketing & Sales Personal Success Psychology Science Career Physical Exercise Economic Psychology
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Narration is hard to follow..

The narrator has a very awkward rhythm to his voice. Almost like reading the evening news. The subject matter is already fairly dry and that combined with the narration makes it really hard to stick with. I bailed on it after a few chapters.

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Great content, poor narration

You have to force attention on the content being conveyed due to the narrator’s tones and (seemingly random) inflections. I rarely have issue with narration, but this is very hard to get past. He sounds like a cross between 10 year AI voices and the Rabbi on Seinfeld.

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