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Belonging to the Brand

Why Community Is the Last Great Marketing Strategy

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Belonging to the Brand

Written by: Mark Schaefer
Narrated by: Mark Schaefer
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About this listen

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Highlights include:

  • How community relates to the emotional connections developed via social media and content
  • Why demographic, technological, and societal trends favor a new community strategy
  • A new view of the ROI of community
  • How a community strategy upends traditional marketing management
  • The psychological connection between communities and brands
  • Why NFTs and the metaverse change the game for community strategy
  • Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.

©2023 Mark Schaefer (P)2023 Mark Schaefer Marketing & Sales Personal Success
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Profile Image for jdgem

So needed!

Belonging to the Brznd is nothing short of genius! Mark Schaefer’s research and case studies Ali g his own wise insights pinpoints exactly what brands large and small have to do with their marketing in 2023 and beyond to engage their customers and help them feel that the belong to your brand! Super easy listen and actionable ideas that you can implement immediately. Bravo!!

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