Beneath a Surface cover art

Beneath a Surface

 Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Beneath a Surface

Written by: Brad Sams
Narrated by: John T. Lewis
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $18.74

Buy Now for $18.74

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

After having failed to create a market for tablets in the early 2000s, Microsoft launched a new hardware effort in 2012 to disastrous results. The company was forced to write down $900 million in inventory, and Surface’s future was in jeopardy.

Beneath a Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.

For fans of Microsoft and those who are interested in the business of building brands, Beneath a Surface is a must-hear that tells the story of how Microsoft turned a failure into a fortune.

©2018 Brad Sams (P)2019 Brad Sams
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Beneath a Surface

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
No reviews are available