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Big Brands Big Trouble

Lessons Learned the Hard Way

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Big Brands Big Trouble

Written by: Jack Trout
Narrated by: Jeff Woodman
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About this listen

 Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.©2001 Jack Trout (P)2002 Penton Overseas, Inc. Economics Marketing & Sales Personal Success Small Business & Entrepreneurship
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