Blown to Bits cover art

Blown to Bits

How the New Economics of Information Transforms Strategy

Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Blown to Bits

Written by: Philip Evans, Thomas S. Wurster
Narrated by: Jeff David
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $13.00

Buy Now for $13.00

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain. So where's your competitive advantage?

Blown to Bits demonstrates how companies can re-strategize to take advantage of the new economics of information. Using examples from a spectrum of industries, from financial services to health care, from consumer to industrial goods, from media to retail, Blown to Bits shows how to make the most of the new forces shaping competitive advantage.

©Philip Evans and Thomas S. Wurster. Published by arrangement with Harvard Business School Press (P)2000 HighBridge Company
Economics Management & Leadership Small Business & Entrepreneurship
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Blown to Bits

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.