Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
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Blue Ocean Strategy
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Narrated by:
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Grover Gardner
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Written by:
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W. Chan Kim
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Renee Mauborgne
About this listen
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
What the critics say
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
What listeners say about Blue Ocean Strategy
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Hayden barker
- 2018-07-12
very thought provoking !!
this was a very thought provoking book that I will certainly be buying for a few colleagues. blue oceans are the way to go !!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Nadia Hamilton
- 2020-12-14
Adding value is the key!
This book emphasizes on the value . This way you don't need to be worried about the competition.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- dylan
- 2023-12-09
Worth the read but seems a bit out dated
Definitely worth listening to or reading for medium and big business owners. Not any huge takeaways for small business owners or the general public
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Hadeel
- 2019-03-19
Not so relatable
Don't get me wrong, I ALWAYS FINISH my books. However, this one was a little challenging to listen to. You get the point from the beginning of the book, the rest are mostly examples. I zoned out many times but I didn't skip chapters in case I missed any important points that I wanted/didn't know. It's worth a read, but not on top of the list.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Outdoors
- 2018-01-16
Make the competition irrelevant
I own a small business in the process of massive scaling; this book completely changed our approach. It was full of actionable steps to stop competing head to head with you competitors in the market place and start building your own unique market.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2018-12-21
Business Owner - Makes you think
Being a business owner myself, it helped me understand our value and our Blue Ocean success.
Now that our business is maturing, the author helped me better understand and prepare for possible threats and ensure to reflect on possible opportunities for the future.
I highly recommend this book to all business owners.
*Negative reviewers of this book seemed to expect the author to spoon feed them a business model.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mark N
- 2019-02-27
Learned a lot! Definitely recommend! 👌 💯
Definitely recommend, learned alot of things that I will be applying to my business and life going forward!
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Shawn
- 2020-05-25
Lots to think about
The concept in this book gives us lots to think about and has plenty of anecdotes.
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Overall5 out of 5 stars
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- Phyllis Bourne
- 2020-05-29
Excellent and inspiring content. Great value.
Loved it. Easy to follow. Stretching the mind to think outside the box and encourages strategic innovative applications in business across industries. A must read for any business that wants to stay relevant.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Jani
- 2019-02-20
strategies are great but speaker is boring 😑
Speaker is so boring better to read the book. I struggled to complete audio book.
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