Building Brand Communities: How Organizations Succeed by Creating Belonging
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $28.23
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Caroline Miller
-
Written by:
-
Carrie Melissa Jones
-
Charles Vogl
About this listen
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.
Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: Innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
©2020 Carrie Melissa Jones and Charles H. Vogl (P)2020 Carrie Melissa Jones and Charles H. VoglWhat listeners say about Building Brand Communities: How Organizations Succeed by Creating Belonging
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Jody Harbour
- 2023-03-27
It's Time to Come Together
it really encouraged me that I am on the right path. it was very easy to understand. it had inspiring messages along the way.
I have recommended this to numerous people and especially the group of people building our community
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!