Built to Sell
Creating a Business That Can Thrive Without You
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Built to Sell
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Narrated by:
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Erik Synnestvedt
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Written by:
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John Warrillow
About this listen
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
- Teachable: focus on products and services that you can teach employees to deliver.
- Valuable: avoid price wars by specializing in doing one thing better than anyone else.
- Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
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What listeners say about Built to Sell
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2020-11-04
Great information annoying narrator
Great information for anyone interested in building a business capable of running without them, that's scalable and potentially easy to sell for big bucks.
I like the story format as well, only negative is the narrator's tone, sounded like he was trying to do too much.
A good listen nonetheless.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michelle
- 2021-03-09
Info dense AND engaging
Even if you don't plan to sell your business, the wisdom in this book is important for me and to build scalable ones
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2022-12-07
Life Changing!!
I've always wondered if I'm doing things the right way as a business owner and this really made me look at me, my process and asses if I'm putting my team in a winng position.
Thank you John
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2023-01-01
A well written easy to read book for entrepreneurs
I give this book to my clients. Every business should begin with the end in mind- an exit that is a win win for all involved.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Barb
- 2024-10-02
Great story for valuable business tips
I loved the way this learning was presented. it gave me many ideas to create more in my business. i did not like the narrorator's speaking cadence or voice. It was challengjng to listen too. i will not by another book if he is the voice actor.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- joe
- 2020-07-28
Must read for any business person
Got through this book in 2 days, interesting and relatable story line. Very knowledgeable and makes you think about your business or future business plans.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Tara Mehrer
- 2019-02-19
Good story, reminded me of the Wealthy Barber
Took me a couple chapters to get used to the voice, but overall was a great way to listen and learn.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alex Sokell
- 2025-02-08
Super Insightful
Really loved how this book was written and the story around the main character and all the things that went into selling his business.
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2020-10-17
great if you can stomach a bad narrator.
at first I was put of by the narrator's style, and considered giving the book a miss. I'm glad I didn't though.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Allison
- 2022-09-19
The mental shift I needed
As a consultative service provider business owner who abhors how many services have been watered down in the name of scalability, this book helped me see how to productize and scale without selling out. On track now to a sellable business.
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1 person found this helpful