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Buyer First
- Grow Your Business with Collaborative Selling
- Narrated by: Carole Mahoney
- Length: 6 hrs and 52 mins
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Buyer First
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Publisher's Summary
It’s time to forget everything you think you know about selling.
Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us are bad at selling is, well, we think selling is bad.
In the “book my clients have been asking me for,” Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn’t something we do to others, it’s something we do with them.
With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that’s consistent with your values and strengths, so you can align how you sell with how customers buy.
Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney’s colleagues and students as well as her own experiences.
Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results—it’ll make you feel fantastic about every transaction.
What the critics say
“Carole Mahoney’s innovative, research-based methods will revolutionize the way you think about sales, connect with clients, and grow your business. Say goodbye to outdated tactics and read this book instead.” Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human, Drive, and When
“Finally, a sales book for business owners and salespeople that digs into the hidden weaknesses in sales execution that no one is talking about. This book is a paradigm shift on how to think about selling, the buying process, and human connection. Reading Buyer First will not only make you a better salesperson but a better person.” Melinda F. Emerson, author of Become Your Own Boss in 12 Months
“Carole Mahoney has done the impossible: written the sales book that has never been written before, and one that is long overdue. Buyer First is packed with powerful research, engaging stories, and real-life tactics on what it takes to excel in sales today—confidence, action, results! If you’re in sales, read it; if you lead a sales team, share it; and if you want to help anyone take their sales game to the next level, buy it!” Meridith Elliott Powell, author of Thrive
What listeners say about Buyer First
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tim McClure
- 2023-10-05
Authentic stories woven with practical strategies!
Sales skills and strategies should be taught throughout our education system, starting in high school and continuing right through university…and Carole Mahoney should be teaching them!
Carole has a unique, authentic ability in the way that she tells stories that make them so relatable. The ups and downs, the rejections and the victories, the roadblocks and the breakthroughs…they are all woven into every lesson that she shares. Brilliant!
The passion Carole puts into narrating this book brings it to life and makes you want to listen even more.
Over the course of my career, I have had the privilege of leading over 1,000 sales representatives, with as many as 400 at any given time. I really wish that all members of my teams had been given the opportunity to read Buyer First! It has the ability to transform a person from simply representing a company into becoming a well-rounded, strategic, sales professional.
Buyer First is filled with practical strategies that are transferable to so many areas of life. This book will help to build confidence, strengthen relationships with customers, generate results, and create a healthier bottom line.
For any sales leader who wants to inspire their people and provide them with the tool that will help to grow their numbers, they need to invest in copies of Carole Mahoney’s book for EVERY member of their team!
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