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Character Limit
- How Elon Musk Destroyed Twitter
- Narrated by: Edoardo Ballerini
- Length: 15 hrs and 19 mins
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Character Limit
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Publisher's Summary
Named a Best Book of the Year by Kirkus Reviews
“Riveting . . . Character Limit offers a telling lesson in the cost of getting everything you want.”—The Washington Post
“You couldn’t hope for a better ringside seat on the unfolding drama . . . [Character Limit] is a triumph.”—The Guardian
“Masterful in how it paints a picture and puts you in the room with the famous entrepreneur . . . Character Limit is a page turner.”—Forbes
Rising star New York Times technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk’s unprecedented takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social, and financial fallout
The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media—where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world, unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a "digital town square," he detested Wall Street and never focused on building a profitable business.
Musk joined the platform in 2010 and, by 2022, had become one of the site’s most influential users, hooking over 80 million followers with a mix of provocations, promotion of his companies, and attacks on his enemies. To Musk, Twitter—once known for its almost absolute commitment to free speech—had badly lost its way. He blamed it for the proliferation of what he called the “woke mind virus” and claimed that the survival of democracy and the human race itself depended on the future of the site. In January of 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and soon after, made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion dollars. Backed into a corner, Twitter’s board accepted his offer—but Musk quickly changed his mind, forcing Twitter to sue him to close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world—but at what price? Before long Twitter would be gone for good, replaced by something radically different, as Musk remade the company in his own image from the ground up.
The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid, cinematic detail, Conger and Mac follow the inner workings of the company as Musk lays siege to it, first from the outside as one of its most vocal users, and then finally from within as a contentious and mercurial leader. Musk has shared some of his version of events, but Conger and Mac have uncovered the full story through exclusive interviews, unreported documents, and internal recordings at Twitter following the billionaire’s takeover. With unparalleled sources from within and around the company, they provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers.
This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost?
What the critics say
“Riveting . . . Character Limit offers a treasure trove of answers regarding Elon Musk’s somewhat shadowy acquisition of [Twitter], both in terms of the financials and his motivation . . . Having focused on the exploits of Musk for over a decade, Conger and Mac draw on more than 150 hours’ worth of interviews conducted with a cadre of Musk’s confidants, rivals, employees and peers to paint an eye-opening picture of his tumultuous tenure as the controversial CEO of three of the world’s most talked-about companies . . . Alternating between delicious gossip and harrowing warnings about the power possessed by a worrisome few, Conger and Mac’s reconstruction of Musk’s time at Twitter often paints the billionaire as a tantrum-prone narcissist who always gets his way, whatever the costs . . . Character Limit offers a telling lesson in the cost of getting everything you want.”—The Washington Post
“How can you make a story compelling when each step along the way has already been so heavily covered? Conger and Mac’s answer to that is their astonishing ability to take the reader into almost every room that mattered during the contentious $44bn acquisition . . . there is no doubt that Conger and Mac enjoyed unmatched access to a range of characters from all sides. You couldn’t hope for a better ringside seat on the unfolding drama . . . As a retelling of exactly what happened and what it felt like to be there, it is a triumph.”—The Guardian
“If you’re at all interested in what went down, I can’t recommend it enough. It’s a well-written, deeply researched book with all sorts of details about the lead-up to the acquisition, the acquisition itself, and the aftermath of Elon owning Twitter. Even if you followed the story closely as it played out (as I did), the book is a worthwhile read . . . ”—Techdirt