Listen free for 30 days

Preview
  • Citizen Brand

  • 10 Commandments for Transforming Brand Culture in a Consumer Democracy
  • Written by: Marc Gobe
  • Narrated by: Ken Maxon
  • Length: 10 hrs and 15 mins

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Citizen Brand

Written by: Marc Gobe
Narrated by: Ken Maxon
Try for $0.00

$14.95 per month after 30 days. Cancel anytime.

Buy Now for $31.26

Buy Now for $31.26

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers.

Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

©2002 Marc Gob (P)2013 Audible, Inc.
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Citizen Brand

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.