Competition Demystified
A Radically Simplified Approach to Business Strategy
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Competition Demystified
Buy Now for $27.83
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Timothy Andrés Pabon
-
Written by:
-
Judd Kahn
-
Bruce C. Greenwald
About this listen
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
©2005 Bruce Greenwald and Judd Kahn (P)2018 Tantor