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Conscious Capitalism

Written by: John Mackey, Raj Sisodia, Bill George
Narrated by: Grover Gardner
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Publisher's Summary

In this New York Times and Wall Street Journal best seller, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

Conscious Capitalism helps us better understand how companies such as Southwest Airlines, Costco, UPS, Panera, Patagonia, Google, The Container Store, and many others, use four specific tenets - higher purpose, stakeholder integration, conscious leadership, and conscious culture and management - to build strong businesses, advance capitalism toward its highest potential, and foster a more positive environment for all of us.

©2013 Harvard Business School Publishing Corporation. Recorded by arrangement with Harvard Business Review Press. (P)2014 HighBridge Company

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I get the idea, but why so long winded?

Having caught an interview on Joe Rogan I decided to follow up with the book. While I get the idea I couldn't help but wonder why it had to be so long winded. The authors affirming references to certain major companies rings hollow in light of their self righteous actions and disgusting wealth.

Corruption is not a symptom of Capitalism or Communism, it is a symptom of humans. The author speaks little to this problem and the deep extent it has worked its way into our governments and media.

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