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Contagious

Why Things Catch On

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Contagious

Auteur(s): Jonah Berger
Narrateur(s): Keith Nobbs
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The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Comportement des consommateurs et étude de marché Marketing Marketing et ventes Réussite personnelle Sciences sociales Publicité Content Creation
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This book is an embodiment of its topic: valuable virality! It’s principles are textbook value but told in a story which makes it even more valuable.

Excellent Read

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It is such detailed and analytical book for all to understand about the world why they see the way they believe and help people like me as realtor to do better marketing ! Layla Yang from Vancouver Canada

The absolute top book for marketing

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If marketing is one of your interest then you must read this book! nice work

Must read!!!

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it took me a while to finish but it was because I was looking for something I could apply it to.

I since have and I strongly suggest the book!

this book will help you when you are stuck. it will help you think of ways to approach the market so you succeed. heck, it will help you take you to the next level.

I have been able to use the the principles to brainstorm and think in different ways I didn't think to.

excited to apply and see where it takes me!

take it to the next level

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if you have a job that involves posting content to a social media platform in any way, you must read this book.

Must read!

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