Crack the Funding Code
How Investors Think and What They Need to Hear to Fund Your Startup
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Crack the Funding Code
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Narrated by:
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Laural Merlington
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Written by:
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Judy Robinett
About this listen
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family, or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential.
Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.
©2019 Judy Robinett (P)2019 Gildan MediaWhat listeners say about Crack the Funding Code
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Khaled Nakawa
- 2019-05-01
Great book for startup looking to start funding
The book has good insights into what you need to know in order to fund your company. How to better understand what investors actually looking for.
Highlighting the fact that investors value exceed their money as it extends to their network and so on.
Different type of rounds of funding. What to focus on in a business case and why it is important to have one.
The book interesting apply LEAN to funding. Continuously failing and getting “No” from investors to get better at it. Learn from each attempt to close gaps in your pitch, product and presentation.
You gotta realize that it is a technical book in a sense. It tries to list items you actually need like components of a business case or documentations that you need to have ready. Also components that should be on your presentation to investors and so on. This being said technical listing can get boring sometimes but knowing that you need it makes it worth going through.
I believe this book helped me level my knowledge of startup funding. A well invested 8 hours of my time in my opinion.
Looking forward to Judy’s next book.
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