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Designed for Digital cover art

Designed for Digital

Written by: Jeanne W. Ross, Cynthia M. Beath, Martin Mocker
Narrated by: Kitty Hendrix
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Publisher's Summary

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions - and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

©2019 Massachusetts Institute of Technology (P)2020 Gildan Media

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The best there is on Digital Transformation

Unlike other books on the topic, this book is not out to exploit the buzz, hype "the cloud" and sell nebulous consulting services. It does a superb job of unpacking the concept of Digital Transformation and explaining, on the basis of research, the business and technological architecture required to "re-imagine a company's value proposition".

Unfortunately the narrator, while capable of stringing together clearly articulated phonemes, is stilted in her delivery. I'd rather hear either the author or a machine read this book. At least the author would sound like she understands her own words. I would rate this offering 5 stars if not for the narration.

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