Dethroning the King
The Hostile Takeover of Anheuser-Busch, an American Icon
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $24.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Joyce Bean
-
Written by:
-
Julie MacIntosh
About this listen
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second in severity only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation and whether the company's fall mirrors America's dwindling financial and political dominance.
In Dethroning the King, MacIntosh:
- Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history
- Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board
- Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate
From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
©2010 Julie MacIntosh (P)2011 Tantor