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Don't Think of an Elephant!

Know Your Values and Frame the Debate

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Don't Think of an Elephant!

Written by: George Lakoff
Narrated by: George Wilson
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About this listen

 This New York Times best seller is the authoritative guide to comprehending what happened in the 2004 elections and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now.

Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values", conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.

Regardless of your political beliefs, Don't Think of an Elephant! will surely open your eyes to the reality of the modern political landscape.

©2004 George Lakoff (P)2005 Recorded Books, LLC Elections & Political Process Ideologies & Doctrines Political Science Politics & Government
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What the critics say

"[Lakoff's] writing is clear and succinct, and he illuminates his theories through easy-to-follow examples from current politics." ( Publishers Weekly)

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