Habits that bend don’t break.

Why do so many sincere attempts to build good habits fail?

We try our best to be consistent, but some days are better than others. Inevitably, we fail when "life happens", because each day we try to hit the same targets regardless of the situations we face. How, then, can we make our habits more resilient to the turbulence of life?

By making them elastic.

Most people associate "elastic" with yoga pants and rubber bands. But the word also means "resilient" - the ability to withstand pressure. Elastic materials are far more durable than rigid and brittle ones, which will shatter under pressure. The same is true for habits.

A traditional habit is unchanging: The same behavior is done at the same time to the same level every day. It works well until the pressures of modern life break its rigid and brittle shell. Elastic habits are fluid: They can change their form and intensity to suit each unique day. They survive busy, tired, bad days. They thrive in better days.

A standard habit has one win condition. An elastic habit has nine. If traditional habits are a hammer, elastic habits are your grandfather’s garage. When you’re working on a house project, it’s not a burden to have a hammer, a wrench, and a screwdriver - you just select the one you need when you need it. Elastic habits are the same.

If you’re tired of the repetitive and exhausting grind to develop good habits, it’s time to give your habits the refreshing superpower of elasticity. Listen to Elastic Habits now, and you’ll soon discover the life-changing difference of good habits that adapt to your day.