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Finding Success in Failure

True Confessions from 10 Years of Startup Mistakes

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Finding Success in Failure

Written by: Lucas Carlson
Narrated by: Chris Murray
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About this listen

How to launch a successful startup without embarrassing mistakes.

What if you could learn more from my failures than from all of Elon Musk's successes combined? Imagine if you could spare yourself years of heartache and self-loathing pounding your head against mistakes I've already made for you.

Amazon best-selling author Lucas Carlson presents an entrepreneurship book unlike any other out there. Most startup books focus on the successes of famous founders, but that success is riddled with egomaniacs and survivorship bias. For every one Steve Jobs, there were thousands of geeks just like him who did everything the same as Steve Jobs but never started Apple. So, following in Steve Jobs' footsteps might never again lead to success.

For that reason, Nassim Taleb and many others say that learning from mistakes is more robust than learning from successes, because almost everyone makes the same mistakes. The problem is most people aren't willing to be open, honest, and totally candid about their mistakes.

In this audiobook, you'll learn:

  • How to use Bayesian statistics to pick startup ideas
  • The startup killing problem with most mission statements
  • Seven things most founders wish someone had told them at the start
  • How to manage the difficult conversations
  • How to make a marriage survive a startup
  • How to think through splitting up equity in a company
  • Bonus: How to manage founder psychology (some reviewers say this is the most important chapter in the book)
  • Bonus: A philosophy of entrepreneurship that can add depth and meaning to your work

Listen to this audiobook to find out how to start a business and not make the most egregious errors that plague most founders.

Pick up your copy today!

©2015 Lucas Carlson (P)2015 Lucas Carlson
Management & Leadership Small Business & Entrepreneurship Business Heartfelt
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What the critics say

"This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start." (Tucker Max, New York Times number one best-selling author and entrepreneur)

"Lucas imparts the sound tactics of a seasoned veteran. Invest wisely in your company's most valuable asset: you." (Oliver Lade, entrepreneur)
"Packed with insight, witty humor and approaches to difficult situations. Lucas shares truths that have an audience beyond the entrepreneurs for which the book is intended. His experience shines through the book as he draws the reader in to explore a mindset of what it means to be a founder." (Brandon Dube, founder)

What listeners say about Finding Success in Failure

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An amazingly candid

and down to earth introduction to starting a startup. Here you'll find topics usually neglected by other literature, such as managing your psychology and personal relationships.

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This book really spoke to me

I really felt that I learned valuable things to help me on my journey. Started listening to this book at a major rough patch along my entrepreneurial journey. Well thought out concepts in this book and clear and actionable explanations given throughout. Great book

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