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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
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Publisher's Summary
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows listeners how to harness culture to inspire other people to share their vision.
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities.
Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows listeners how they can do the same. With a deep perspective based on a century’s worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give listeners the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What the critics say
“Perceptive…[Collins] has a knack for delivering his smart ideas in accessible prose. This is a superior program on how the business world can use the interplay between culture, consumption, and identity to their advantage.”—Publishers Weekly
“[Collins] offers plenty of food for thought about how the social landscape is evolving… With personal stories and a dry wit, he bridges the gap between cultural theory and marketing practice.”—Kirkus
“A must-have for any leader, marketer, or simply any person who wants to understand how culture impacts the world around us and how they can [create] impactful contributions to the tapestry of what shapes human connection.”—God-Is Rivera, VP, Inclusive Marketing, Disney Media & Entertainment