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For the Culture

The Power Behind What We Buy, What We Do, and Who We Want to Be

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For the Culture

Written by: Marcus Collins
Narrated by: Cary Hite
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About this listen

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.

Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives listeners the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Marcus Collins (P)2023 PublicAffairs Marketing & Sales Personal Success Psychology Career Physical Exercise

What the critics say

“Perceptive…[Collins] has a knack for delivering his smart ideas in accessible prose. This is a superior program on how the business world can use the interplay between culture, consumption, and identity to their advantage.”—Publishers Weekly

“[Collins] offers plenty of food for thought about how the social landscape is evolving… With personal stories and a dry wit, he bridges the gap between cultural theory and marketing practice.”—Kirkus

“A must-have for any leader, marketer, or simply any person who wants to understand how culture impacts the world around us and how they can [create] impactful contributions to the tapestry of what shapes human connection.”—God-Is Rivera, VP, Inclusive Marketing, Disney Media & Entertainment

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Profile Image for Jason D

Great insight cringe but worthy social commentary

There is some great knowledge and insight being passed along in this book if you are able to ignore the authors skewed social and political ideologies. It’s a bit ironic he speaks of outside influences and tribes altering peoples behaviour while beating the drum of his own beliefs as the gospel.

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