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Fordlandia

The Rise and Fall of Henry Ford’s Forgotten Jungle City

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Fordlandia

Auteur(s): Greg Grandin
Narrateur(s): Jonathan Davis
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In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today.

More than a parable of one man’s arrogant attempt to force his will on the natural world, Greg Grandin's Fordlandia is "a quintessentially American fable". (Time).

©2009 Greg Grandin (P)2010 Recorded Books, LLC Amérique du Sud Amériques États-Unis Exporter Capitalisme Amérique Latine Afrique Socialisme Justice sociale
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Ce que les critiques en disent

" Fordlandia is … a genuinely readable history recounted with a novelist’s sense of pace and an eye for character. It is a significant contribution [that is] grossly enjoyable." ( Los Angeles Times)
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Covers most of Ford’s life, from his accomplishments to his many dismal failures. This great man had many blind spots. Was surprised to find a whole section on Diego Rivera (his 27-panel Detroit Industry Murals painted while in the US in 1933, based on visits to Ford’s factories). Also interesting: Ford asked to build an airstrip on his land in Brazil to hide aircraft in WWII.

More than rubber in Brazil

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This is a good book. Not great, and probably a little bit too long, but good. Tons of information, maybe even too much information at some points. But interesting to see how this powerful capitalist tries to impose his beliefs and values on other people, very similar to what we see today with tech billionaires.

good not great

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