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Forget the Funnel

Written by: Georgiana Laudi, Claire Suellentrop
Narrated by: Georgiana Laudi, Claire Suellentrop, Adam Clark
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Publisher's Summary

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Georgiana Laudi, Claire Suellentrop (P)2023 Georgiana Laudi, Claire Suellentrop
Marketing & Sales Personal Success
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Fluff

Despite being a short book so far it's nothing but fluff. The first 25 minutes is nothing but promises about what you'll learn in the rest of the book. Reads like a sales page for a program, except you've already bought it. Unless they have an upsell I'm not aware of. Skip this one. The gist is build what your best customers want.

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