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  • Free Marketing

  • 101 Low and No-Cost Ways to Grow Your Business, Online and Off
  • Written by: Jim Cockrum
  • Narrated by: Sean Pratt
  • Length: 9 hrs and 5 mins
  • 4.7 out of 5 stars (9 ratings)

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Free Marketing

Written by: Jim Cockrum
Narrated by: Sean Pratt
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Publisher's Summary

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a "squeeze page," the most powerful one-page website you'll ever build.
  • Create the 24 marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan
  • Don't let your marketing budget limit you anymore

Free Marketing proves that the most powerful marketing strategies can also be the cheapest.

©2011 Jim Cockrum (P)2011 Gildan Media Corp
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What the critics say

"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)

What listeners say about Free Marketing

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amazing info. very insightful and great concepts.

loved it. a must listen for anyone trying to get a marketing strategy going for free or close to free.

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Packed with Value

This book is definitely somewhat out of date, but if you listen to it with that in mind you'll be blown away at how many good tips for marketing your business are in this book. It's a good one to pause and take notes or automatically plan to listen to it again, but there is a ton here. I am currently in the process of starting my own business and have listened to a ton of audio books on the subject but this is the one I have found most useful for actually implementing strategies.

The only downside I found is saying .com after things that are obviously websites (we know what Youtube and Twitter are, he can drop the .com stuff), and also the spelling out of web address with the http colon forward slash forward slash stuff, but that might have been a symptom of the time when the book was written. Either way, it's annoying but if that's the biggest downside then I can say that this book was a winner.

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