From Backroom to Boardroom
Earn Your Seat with Strategic Marketing Operations
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From Backroom to Boardroom
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Narrateur(s):
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Janet Mcleish
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Auteur(s):
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Debbie Qaqish
À propos de cet audio
From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.
The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing forever.
©2021 Debbie Qaqish (P)2022 Janet Mcleish