Go for No! cover art

Go for No!

Yes Is the Destination, No Is How You Get There

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Go for No!

Written by: Richard Fenton, Andrea Waltz
Narrated by: Richard Fenton
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In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton Marketing & Sales Personal Success Marketing Success Career
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a good audio book, it's ont a sales method book but a way or thinking! ! easy to listes even for a french canadian!!

very interesting, short but very helpful!!

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This concept makes so much sense. I will be implementing this concept in my sales. using this principle and taking the fear out of no is such a great idea.

makes selling easier

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"Whatever"
to
Going after it, as in,
"Get 'er Done!"

LAZY
~vs~
PRUDENT

(...or almost any other productive, contributing word.)

Good for your grumpy math students to change their approach to life.

Good thing for antinomials to think about. Just sayin'.

Course Correct:

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Love the counterintuitive approach of getting a no instead of a yes. It takes less effort and gets better results. Failing fast and going for NO is the fastest way to grow.

Compelling story

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Short, and entertaining, it kept my attention the whole time, i love the lessons it offered, this book is gold, im glad i listened to it!!

Amazing little book

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