Good Business cover art

Good Business

The Talk, Fight, Win Way to Change the World

Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Good Business

Written by: Bill Novelli, Jim Clifton - foreword, Jo Ann Jenkins - foreword
Narrated by: Mike Lenz
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $22.26

Buy Now for $22.26

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business.

In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause.

©2021 Johns Hopkins University Press (P)2024 Ascent Audio
Business Ethics Management & Leadership Marketing & Sales Professionals & Academics Small Business & Entrepreneurship Workplace & Organizational Behaviour Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Good Business

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.