Googled cover art

Googled

The End of the World as We Know It

 Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Googled

Written by: Ken Auletta
Narrated by: Jim Bond
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $32.00

Buy Now for $32.00

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

 In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.

Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful - and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth, to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of "Don't be evil"; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy.

More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable - and where it is now taking us all.

©2009 Ken Auletta (P)2009 Brilliance Audio, Inc. Business & Careers History & Culture Popular Culture Business Innovation
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Googled

Average Customer Ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Jérémy Vachon

If you like Google...

Then this a great summary of their history and the challenges they had to this point.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!