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Hardcore Inventing

Written by: Robert Yanover, Ellie Crowe
Narrated by: Erik Synnestvedt
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Publisher's Summary

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.
©2009 Rob Yonover and Ellie Crowe (P)2013 Audible, Inc.
History & Culture Marketing & Sales Small Business & Entrepreneurship Advertising Innovation
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Dated and lacking modern day relevance

While I appreciate the intent of the books content, the only section that was relevant was the opening portion describing necessity is the mother of invention. The sources and method of thinking what and how to invent was helpful.

The remainder of the book was very dated and not relevant to modern day business practices and methods. The pre is of the book is well thought out, but missed the mark unfortunately with me due to the lack of relevant pertinent content beyond the source of inventing.

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