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Hello, My Name is Awesome

How to Create Brand Names That Stick

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Hello, My Name is Awesome

Auteur(s): Alexandra Watkins
Narrateur(s): Gina Sorell
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Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

©2014 Alexandra Watkins (P)2014 Gildan Media LLC Développement commercial et entrepreneuriat Marketing Marketing et ventes Nouvelles entreprises commerciales Réussite personnelle
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"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." ( Publishers Weekly)
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An absolutely essentially if your looking to name your business. A make it or break it kind of tool. So useful and an entertaining read

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