Hook Point
How to Stand Out in a 3-Second World
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Hook Point
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Narrated by:
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Brendan Kane
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Written by:
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Brendan Kane
About this listen
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
©2020 Brendan Kane (P)2020 Waterside Productions, Inc.What the critics say
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress)
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)
What listeners say about Hook Point
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Oliver V
- 2022-05-25
[ Insert Hook Here. ]
What an amazing marketing book. What is great about this book is the fact that it really just talk about hooks (well 90% of the book does) which makes this book a great to really dig deep and learn more about this crucial element of marketing.
It helps me with the creation of my products, ebooks and my YouTube channel Alec G. And it even helps me sell my products better as a freelancer with email marketing. It's a pretty good book to read if you are making (or trying to make) money online.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 2021-03-05
Great conent, hate the continuou sales
The book has a lot of really cute important and impactful messages and a lot of great insight. The only challenge is that almost at the end of every chapter there’s a sales pitch and that I’ve already purchased the book. This is the unfortunate part of the reason of my rating and if it did not have that than I would Have given it a five star review
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- TRENT
- 2023-06-30
Pay Attention
Have you heard of the 5-second rule when food is dropped? I was embarrassed to discover that the average attention span is three seconds.
1 ... 2 ... 3. Yes or No?
As a part-time content creator, I was interested in the concept of keeping viewers' attention. This book made me realize how I can overlook a certain video/post. Did it grab my attention?
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dorel Samoila
- 2022-04-21
3 second world
Attention, clarity, unique way of approaching the situation.
This book 📖 has made me understand why some content has millions of likes or shares. I’m using these strategies to grow awareness about the things I’m passionate about, with others that feel the same way.
Great in depth discussion on how to, and the why, of social media influence.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Todd
- 2022-04-19
Get noticed
I have listened to this book 4 times and will probably listen to it again. There is too much to take in with just listening to it once and I end up getting distracted thinking about how I can implement different ideas and end up missing the next great advice that comes right after. Like I said in my review of 0 to 1000000 followers in 30 days I do wish that there was more variety in the stories used to make points because I had just finished listening to the other book before I started on this one. That is the only issue I had with it and each time I listen to it I get something else out of it. All in all a great read and super-valuable information that I am using right now to increase my social media reach on TikTok.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- ZAK Khan
- 2022-03-27
When I sat down at the piano, they ….
Yes, as marketers we need to create unique hooks for our products/services, test, keep our hooks short and to the point and most importantly, hooks must, “grab our prospect’s attention.”
As a digital marketer, I can highly recommend Brendan’s book, Hook Point. Tons of golden nuggets 👍🏼🤩👍🏼
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- C
- 2023-08-13
Yawn
Felt very superficial. Listened for a few hours and couldn’t finish. Felt very self promotional and kept sending off the book to his site. Even at 2x speed was slow.
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