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How the World Sees You

Discover Your Highest Value Through the Science of Fascination

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How the World Sees You

Auteur(s): Sally Hogshead
Narrateur(s): Sally Hogshead, Erik Bergmann
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Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

 Communication d'entreprise Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Réussite personnelle Entreprise Gestion Direction Gestion de projet Emploi
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Very informative and unique in her approach to inform and guide you towards your true power. Sally reads the book as it should be read with tons of passion and articulation. She keeps you gripped on the edge of your seat. Whoa! High five!

Super Passionate about this book!

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Content and concept were unique and well explained, however, too much story telling. I was waiting for her to get to the point. Lots of it is repetitive. I managed to get through it on long flights.

repetitive and drawn out, but great concept

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