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How to Be Profitable and Moral

A Rational Egoist Approach to Business

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How to Be Profitable and Moral

Written by: Jaana Woiceshyn
Narrated by: Sean Saulsbury
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About this listen

A basic dilemma confronting today’s manager is how to be both profitable and moral. Making profits through immoral means - such as deceiving investors or customers - is unsustainable. Likewise, remaining moral while losing money will cause a business to fail.

According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to business people who want to maximize profits ethically. Through logical argument and various examples, this audiobook shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

©2012, 2013 Hamilton Books (P)2020 Jaana Woiceshyn Business Ethics Management & Leadership Workplace & Organizational Behaviour Business
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Profile Image for Manveer Dhaliwal

Egocentric Perspective to Business

Provided a practical perspective to business, focusing on the egocentric approach. The book itself was a mandatory read for my university class, but as I read along, I ended up enjoying it and learned something that is typically outside of the current teachings in most universities nowadays. Overall, I agree with most of what was written, but have my disagreements as well.

Additionally, I prefer the author of the book to read it out as well, but that’s a personal preference and it doesn’t impact my overall rating.

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