I Can't Believe I Lived the Whole Thing cover art

I Can't Believe I Lived the Whole Thing

A Memoir from the Golden Age of Advertising

Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

I Can't Believe I Lived the Whole Thing

Written by: Howie Cohen
Narrated by: Howie Cohen
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $25.00

Buy Now for $25.00

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

"The funniest book about advertising in the past 50 years." (Jerry Della Femina, Creative Hall of Fame)

His famous Alka Seltzer commercials had the whole world saying, "I can't believe I ate the whole thing" and "Try it, you'll like it."

In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors to sexual and creative freedom; the creative takeover by mensh-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like "the dumb shoe" and "the exploding clown"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins, and the losses.

I Can't Believe I Lived the Whole Thing chronicles Howie's personal journey from the Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.

©2019 Red Rascal Press (P)2019 Red Rascal Press
Professionals & Academics Business Witty Funny
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about I Can't Believe I Lived the Whole Thing

Average Customer Ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 3 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.