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I Need That

Creating and Marketing Products People Are Compelled to Buy

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I Need That

Written by: Laurier Mandin
Narrated by: Dean Wendt
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About this listen

Unlock the secrets to creating products people can’t resist.

Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.

This game-changing guide shows you how to:

• Tap into the most powerful human needs to drive product development

• Use behavioral psychology to turn casual shoppers into passionate buyers

• Avoid the pitfalls that doom most new products to failure

• Future-proof your business by capitalizing on emerging needs

Each chapter concludes with practical, easy-to-implement actions you can take immediately to improve your product’s chances of success.

Packed with actionable strategies and real-world examples and engagingly read by Radio Disney DJ and voice actor Dean Wendt, this book is your roadmap to creating products that fly off the shelves.

Whether you're a startup founder, product manager, or CMO, “I Need That” will transform how you approach product creation and marketing. Make your product the one they can’t live without. For stronger sales, glowing reviews, and loyal customers, it all starts here.

©2024 Laurier Mandin (P)2024 Laurier Mandin E-Commerce Marketing & Sales Personal Success Business

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Profile Image for David

10,000X ROI

My companies have contracted Laurier and his marketing company (Graphos) for over 20 years. I know firsthand the depth of his award winning expertise, professionalism, and ability to deliver true value. His inspiring book, “I Need That” is refreshingly practical and is a perfect example of this value. I believe it could provide extreme value for every small, medium and large business. For startups - it’s a must read!! I truly believe it could provide a 10,000X ROI and that’s why I bought multiple copies for all senior members of my teams. I follow this up with his daily posts for a winning combo.
Yes, your dog brain and tank brain are both probably thinking,
“I Need That” - book

David Steer
CEO
(awarded one of ”Canada’s Top Entrepreneurs”-2017)

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