I Need That cover art

I Need That

Creating and Marketing Products People Are Compelled to Buy

Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

I Need That

Written by: Laurier Mandin
Narrated by: Dean Wendt
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $25.00

Buy Now for $25.00

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

Unlock the secrets to creating products people can’t resist.

Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.

This game-changing guide shows you how to:

• Tap into the most powerful human needs to drive product development

• Use behavioral psychology to turn casual shoppers into passionate buyers

• Avoid the pitfalls that doom most new products to failure

• Future-proof your business by capitalizing on emerging needs

Each chapter concludes with practical, easy-to-implement actions you can take immediately to improve your product’s chances of success.

Packed with actionable strategies and real-world examples and engagingly read by Radio Disney DJ and voice actor Dean Wendt, this book is your roadmap to creating products that fly off the shelves.

Whether you're a startup founder, product manager, or CMO, “I Need That” will transform how you approach product creation and marketing. Make your product the one they can’t live without. For stronger sales, glowing reviews, and loyal customers, it all starts here.

©2024 Laurier Mandin (P)2024 Laurier Mandin
E-Commerce Marketing & Sales Personal Success Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about I Need That

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.