How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

How to Make Disease Disappear is Dr. Rangan Chatterjee’s revolutionary, yet simple guide to better health - a much-needed, accessible plan that will help you take back control of your health and your life. A physician dedicated to finding the root cause of ill health rather than simply suppressing symptoms with drugs, Dr. Chatterjee passionately advocates and follows a philosophy that lifestyle and nutrition are first-line medicine and the cornerstone of good health.

From Robert A. Johnson, the best-selling author of Transformation, Owning Your Own Shadow, and the groundbreaking works He, She, and We, comes a practical four-step approach to using dreams and the imagination for a journey of inner transformation. In Inner Work, the renowned Jungian analyst offers a powerful and direct way to approach the inner world of the unconscious, often resulting in a central transformative experience.

The truth is, most of the things we want - health, happiness, wealth, love - are governed by our ability to think, feel, and act - in other words, by our brain. Dr. Swart combines the insights and inspiration of The Secret with the practical lessons of The Master Key System to help a new generation fulfill their dreams. The Source is a rigorous, proven toolkit for unlocking our minds - and reaching our fullest potential.