Impossible to Ignore
Creating Memorable Content to Influence Decisions
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Impossible to Ignore
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Narrated by:
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Barbara Hawkins-Scott
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Written by:
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Carmen Simon
About this listen
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
©2015 Carmen Simon, PhD (P)2016 McGraw Hill-Ascent Audio