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The Innovation Secrets of Steve Jobs

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The Innovation Secrets of Steve Jobs

Written by: Carmine Gallo
Narrated by: Sean Mangan
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About this listen

 The 7 principles of success that Carmine Gallo reveals in The Innovation Secrets of Steve Jobs were the subject of a segment on the ABC News program 20/20 with Chris Cuomo and Deborah Roberts. Since then brands such as Disney, Tesla, BMW, AT&T, Microsoft and many others have adopted the principles which made Apple and its products iconic in the hearts and minds of consumers. For Steve Jobs, Apple’s slogan 'Think Different' was more than a marketing tool. It was a way of life – a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come. This is a refreshed cover edition.©2011 Carmine Gallo. (P)2011 Bolinda Publishing Management & Leadership Personal Success Small Business & Entrepreneurship Business Innovation Career

What the critics say

'Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.' (Marc Benioff, author of the national bestseller Behind the Cloud)
'An inspiring roadmap for anyone who wants to live a life of passion and purpose.' (Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com)
'Steve reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multibillion-dollar ideas and turns them into multibillion-dollar products that everyone loves and admires. The book is now an option. Buy it now, bank it tomorrow.' (Jeffrey Gitomer, author of The Little Red Book of Selling)

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