Listen free for 30 days
-
Inside the Tornado
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wish list failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Buy Now for $19.80
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Publisher's Summary
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.
©1995 Geoffrey A. Moore (P)1997 HarperCollins Publishers, Inc., All Rights Reserved. Harper Audio, a division of HarperCollins Publishers
What the critics say
"The Chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made." (Steve Jobs)
More from the same
What listeners say about Inside the Tornado
Average Customer RatingsOverall
Performance
Story
Reviews - Please select the tabs below to change the source of reviews.
Sort by:
Filter by:
-
Overall
-
Performance
-
Story
- JG
- 2017-12-19
Too much generalized statements packed with lingo
Personally like examples with deeper insight. Seems like the book just says generalizations from extremely large companies’ past experiences.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!