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Inside the Tornado

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Inside the Tornado

Written by: Geoffrey A. Moore
Narrated by: Geoffrey A. Moore
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About this listen

 Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.©1995 Geoffrey A. Moore (P)1997 HarperCollins Publishers, Inc., All Rights Reserved. Harper Audio, a division of HarperCollins Publishers Management & Leadership Marketing & Sales Personal Success Small Business & Entrepreneurship Business Career Employment
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What the critics say

"The Chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made." (Steve Jobs)

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Too much generalized statements packed with lingo

Personally like examples with deeper insight. Seems like the book just says generalizations from extremely large companies’ past experiences.

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