Invisible Influence
The Hidden Forces That Shape Behavior
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Invisible Influence
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Narrateur(s):
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Keith Nobbs
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Auteur(s):
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Jonah Berger
À propos de cet audio
The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have startling impacts on our judgments and decisions: Our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).
But social influence doesn't just lead us to do the same things as others. In some cases we conform or imitate others around us. But in other cases we diverge or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
©2016 Jonah Berger (P)2016 Simon & SchusterVous pourriez aussi aimer...
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Au global5 out of 5 stars 7
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Performance5 out of 5 stars 4
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Histoire5 out of 5 stars 4
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4 out of 5 stars
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Good follow up for Influence the book
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Contagious
- Why Things Catch On
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
- Version intégrale
-
Au global4.5 out of 5 stars 209
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Performance4.5 out of 5 stars 165
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Histoire4.5 out of 5 stars 163
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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2 out of 5 stars
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This book is common sense. Don't waste your time.
- Écrit par Lord Patrick le 2021-01-06
Auteur(s): Jonah Berger
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Clear Thinking
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- Auteur(s): Shane Parrish
- Narrateur(s): Will Damron, Shane Parrish
- Durée: 6 h et 41 min
- Version intégrale
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Au global4.5 out of 5 stars 39
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Performance5 out of 5 stars 29
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Histoire4.5 out of 5 stars 29
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5 out of 5 stars
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Auteur(s): Shane Parrish
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Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings
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- Version intégrale
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Au global4.5 out of 5 stars 156
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Performance4.5 out of 5 stars 115
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Histoire4.5 out of 5 stars 115
Master Your Emotions is the how-to manual your parents should have given you at birth. By listening to it, you’ll learn a step-by-step process to deal with negative emotions so you can live a happier, more fulfilling life. With pragmatic exercises and personal examples, you’ll explore techniques that counteract draining spirals of negativity and provide immediate relief.
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5 out of 5 stars
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- Écrit par Sabrina Adib le 2020-11-23
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- Durée: 8 h et 37 min
- Version intégrale
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Au global4.5 out of 5 stars 155
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Performance4.5 out of 5 stars 131
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Histoire4.5 out of 5 stars 130
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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3 out of 5 stars
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too much fluff
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Ce que les auditeurs disent de Invisible Influence
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Au global1 out of 5 stars
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Performance1 out of 5 stars
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Histoire2 out of 5 stars
- S
- 2020-02-22
Noncoherent and full of pseudoscience
The claims that is based on science, however it doesn't follow a scientific method. There are contacting evidences without providing WHY or there are evidences which are not applicable to human.
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