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It's Not About the Coffee

Leadership Principles from a Life at Starbucks

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It's Not About the Coffee

Written by: Howard Behar
Narrated by: Malcolm Hillgartner
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About this listen

 Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers 10 fundamental leadership lessons we all need to practice as well as preach everyday, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business, and offering inspiring advice.

©2007 Howard Behar (P)2007 Blackstone Audio Inc. Management & Leadership Personal Success Science Small Business & Entrepreneurship Business Food Science
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What the critics say

"[S]haring anecdotes from Starbucks itself is Behar's strong suit....[T]he voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills." ( Publishers Weekly)
"It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by." (Bob Fisher, former chairman, Gap Inc.)

What listeners say about It's Not About the Coffee

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Profile Image for Roberta W

Pretty good

Short and snappy, pretty informative. A particular slice of Starbucks, from the lens of a leadership philosophy. Lots of insights into why Starbucks does things the way they do. Leaders will get lots of useful tidbits. Former retail employees like myself will enjoy the peeks behind the scenes.

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Profile Image for Doyle Swinimer

What a journey!

This was one of the best books on leadership I have ever listened to. So many lessons to be learned from this.

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1 person found this helpful