It's Not What You Sell, It's What You Stand For
Why Every Extraordinary Business is Driven by Purpose
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It's Not What You Sell, It's What You Stand For
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Narrated by:
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Bill Weideman
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Written by:
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Roy M. Spence Jr.
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Haley Rushing
About this listen
Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can't just be words on paper. It has to get under the skin of every member of your organization - like Southwest's purpose of "democratizing the skies" or Wal-Mart's of "saving people money so they can live better." If you get it right, your people will feel great about what they're doing, clear about their goals, and excited to get to work every morning.
This audiobook will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:
Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and - with a little luck - make history.