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Key Marketing Concepts

Nia Riddle Quick Reads

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Key Marketing Concepts

Written by: Nicholas Arnold Ishak, Nia Riddle
Narrated by: Halley McClure
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About this listen

Marketing is a broader topic than most people realize. It is an ever-growing world constructed by tomorrow's cleverest. Understanding key marketing concepts will allow you to understand other subtopics; it allows you to see how the marketing machine operates. Marketing can seem like a complicated thing with several layers, from viral marketing to database marketing to analytical implementations and when to completely change your direction. This isn't long work, but it is dense and direct. If you remember these elements and apply them to whatever business you're cooking up in your lab, you will be equipped for the long run; you will apply fundamental sustainability concepts to the chemical romance you are whisking.

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