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Loved
How to Rethink Marketing for Tech Products
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Narrated by:
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Martina Lauchengco
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Written by:
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Martina Lauchengco
About this listen
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.
The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.
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- Discover Products That Create Customer Value and Business Value
- Written by: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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- By Anonymous User on 2023-03-18
Written by: Teresa Torres
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Transformed
- Moving to the Product Operating Model
- Written by: Marty Cagan
- Narrated by: Marty Cagan
- Length: 10 hrs and 9 mins
- Unabridged
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Overall
-
Performance
-
Story
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
Written by: Marty Cagan
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
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-
If it wasn't so short, I wouldn't have finished it
- By Jeremy Parkin on 2021-12-04
Written by: Nir Eyal, and others
-
Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- Written by: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
-
-
Disappointing
- By FB on 2019-05-23
Written by: Eric Schmidt, and others
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- Written by: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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This is already one of my favourite business books
- By smaclell on 2022-03-15
Written by: Richard Rumelt
What listeners say about Loved
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- Tom
- 2022-07-20
Great book - but no templates?
This is an excellent book! I can't recommend it enough to anyone who wants to learn more about Product Marketing. My one issue with this audiobook is that it doesn't come with downloadable templates like most other audiobooks. I had to buy the print version of the book to access all of the awesome templates and worksheets that Martina Lauchengco has created.
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